Friday, July 30, 2010

Bingo Games - Best of Breed

How do players looking for a bingo game, find those well established or newly released sites? Once players have found a particular bingo site, new or old, what makes them want to sign up or continue playing? What makes a particular bingo site the best bingo game site online?

Bingo online - the search goes on

Of course online bingo is found on the internet. "Where else", you may ask! Well, many advertisements are starting to appear on a regular basis in national newspapers, advertising boards and television. With sites like 888 and mansion also appearing as sponsors of sports teams, it seems that site owners are finding new ways of promoting and attracting new players, increasing the advertising audience, but causing a new headache for governments. Many of the advertisements that are being seen (particularly in newspapers) have been in breach of the advice issued by the UK government on gambling advertising. Ahead of the new UK Gambling Legislation (which is to be implemented from 2007) the gambling commission has issued guidance aimed at remote operators.

Online searches still count for around 80% of natural site discovery. Keywords being searched for by players have not really changed from the outset, with the obvious words still being used. Below is a list of the typical words and the amount of times they were used in the past 90 days (figures obtained in July 2006 from Dogpile and Metacrawler).

Bingo - 1654 searches

Online Bingo - 470 searches

Bingo Games - 180 searches

Internet Bingo - 74 searches

Play Bingo - 53 searches

Free Bingo - 50 searches

Site owners are still using these keywords within their site design, with only a few attempting to find niche markets with key phrases such as "Win Big Cash Prizes". There is an obvious reason for this. Bingo online is what it is. It does what it says on the tin. The difficulty for a player is to try to find newly released sites when there is a cat and mouse game going on between search engines and competitors. The problem is made more difficult for the site owners by the fact that search engines like Google seem to reveal similar results each time the word "bingo" is entered, even though it may be entered within a phrase, and alongside other words such as "games", "sites" or "play". This never allows recently released sites to gain exposure and limits the immediate availability of the variation of sites available to the public. The key for a player is to search a little deeper and perhaps use phrases which are not typical to the same results. The more words used in the keyword setup for the site, and then in the users search, the easier it will be to find the site.

Sign-up - your bingo site needs you

First impressions last, so when someone first discovers a new bingo game site the look and feel is most important. Most bingo sites adopt a fun-based graphics approach. This is in keeping with the fact that bingo is a fun game to play. The majority of sites use software provided by development companies such as Parlay or Playtech, and that makes it difficult to adjust the game window design specifically for each site.

The trick is to try to balance the fun approach to graphics with a professional and quality look. This allows players to feel that the design has been well thought out, and that it is being run by a company who knows what they are doing. Even the top sites have made glowing errors in site design, using dodgy colouring, little attempt at professionalism and bad structure of site. Aside from a good logo clearly identifying your brand, it is important to use only a limited set of colours, achieve a balance between text and graphics and change the content on a regular basis. This helps attract new players and also keeps regularly players interested. There is nothing more off-putting than visiting the same site over a period of time to see the same homepage graphics and text as the previous months before. That can lead to players feeling that the site is being neglected.

Software and Playability

Except for the various pattern match games that are commonly used in American, bingo is bingo. There are no differing strategies to work out, and no need to spend hours learning how to play before joining in the fun. This is what makes bingo games easy to adopt by players and easy for operators to run. The software should therefore be easy to use and simple to play, in keeping with the game itself. Of course nice little features like being able to select your auto-dauber icon and perhaps create a character representation of the player all adds to the fun, but the basics should be simple, neat game windows and no annoying bingo callers. The speed of the game can and is often adjusted.

Proprietary game software is easier to manage in terms of graphics, gameplay and features etc; as the site does not have to rely on the development company for updates or changes. However, with software provided by developers (though more rigid in terms of updates and likely to be similar across many sites) you can be sure that the product will have gone through advance tests, and is likely to have been audited and approved by a licensing authority. Parlay, Playtech and Chartwell are to name a few who provide bingo software.

Bonuses strategies

With the numbers of UK bingo sites available, site owners are using various methods in order to attract players to their site. Offering sign-up bonuses, loyalty points and free money are a few ways of attracting new players. But these marketing strategies will mean nothing if the site itself is unattractive, the software is dated and the chat rooms offer no opportunity to enjoy the community spirit that is so important in online bingo.

What keeps you coming back for more?

Of course attracting new players is the single most important factor in establishing a new bingo site and achieving continued growth. However, once the site is launched, loyalty plays a big part in maintaining a healthy bank balance and popularity of the site. Without the loyalty, particularly of VIP players, a site will soon discover the difficulties in operating and maintaining a respectable bingo product, and the numbers of players signing up and the total value of jackpot will soon diminish. Sites can enter into an ever-decreasing circle, a catch 22 situation, without a healthy number of players, no healthy jackpot, without a decent jackpot, no new players and so on.

Of course many of the newly released independent bingo sites can boast a healthy bank balance, as most new bingo sites are bankrolled by wealthy businessmen who want to grab a piece of the bingo pie. However, without an established liquidity of players, most independent sites have to rely on the quality of the brand and a precise and effective marketing strategy if they are to remain as a competitor in the ever increasing online bingo market.

The alternative for a newcomer to the industry to join a network of already established bingo sites. This allows them to enjoy the benefits of player and jackpot liquidity. St Minver's site, the International Bingo Network, shows a list of white label media brands that have entered the world of online bingo games. This allows names such as Virgin and Yahoo to benefit of established healthy jackpots and players, while achieving the benefits of an already established brand and in-house marketing strategies.

Community plays its part

So the best bingo sites must take care to implement all the above mentioned elements. They must make their site easy to find. Produce nice graphics, with attractive and easy to use software. Implementing loyalty and promotional offers are important. They must do everything to ensure that you find the game fun, provide customer service 24 hours and ensure that their jackpots are at a good level and "winnable". A site advertising, for example, £100,000 in 35 calls gives you little chance of winning, and doesn't help towards making the site the best.

However, the single most important factor to the best site is having a good friendly bingo game community. Bingo is a social game, providing a chance for people to get together and have a chat, while enjoying the thrill of a win. The chat rooms in online bingo are the most important element in continuing this social aspect. Bingo at home is fun. Bingo at home alone is not. Be sure to view the numbers online and join in the chat rooms before you decide to part with your well earned cash.

Written by Morgan Collins for the International Bingo Network

Playing Bingo Online

Twelve years on and our most popular online bingo website in the UK is Sun Bingo, with Foxy Bingo, Jackpot Joy, Gala Bingo and Mecca Bingo as strong contenders for the crown. Whilst any previous Bingo player is likely to very quickly get the hang of online Bingo, game play online is slightly different to that of a game played in a bingo hall for example. There are also extra features and competitions which are exclusive to online bingo.

On most Bingo websites the user will firstly be required to become a member. This often includes depositing some money to play bingo with (some offer free sign up money to get you started) via various means such as PayPal, debit and credit card and entering some contact details and user name information etc. Once this process is complete then the user can choose which room or which game they would like to play. On the majority of online Bingo sites there is the option to play 75 ball and 90 ball bingo along with some big jackpot games with more expensive tickets and very small jackpot games with cheap ones.

The actual online Bingo room is usually set up in the same way as every other I.e. the bingo tickets/card will be displayed and a card with a list of every number somewhere nearby to show which ones have been called. Most of the time (this is certainly seen at Sun Bingo and Jackpot Joy) the browser will 'auto dab', meaning that the user doesn't need to cross numbers off, but simply watch which of their cards has the most (often they will shuffle themselves during play so this one is at the front) and simply click the 'BINGO' button when they think they've won. The additional feature of online Bingo which isn't seen in other Bingo formats is the chat room. This works as a standard online chat room does but as an applet in the corner of the screen. Users often have conversations, enter chat games, wish each other good luck and discuss the games here.

If you do find yourself on an online Bingo website but are still unsure of how to play then simply read the guidelines and help pages. Every website wants you to be their player and they'll want to help you on every step of the way. Still feeling overwhelmed by the whole experience? Simply type into chat 'Hi I'm new, can anybody offer some help?' and you'll be bombarded with helpful tips and friendly smiles. If there's one thing that's synonymous throughout all online Bingo sites it's the friendliness and sense of team spirit.

Perhaps the best part of online Bingo is its accessibility. Anyone, no matter how young or old can enter a Bingo game online and from their home. This is especially popular with the elder generation who find it difficult to leave their homes to visit the Bingo hall, particularly in bad whether. Also, the anonymity of an online Bingo site means that youngsters can also enjoy the game, whilst making new friends at the same time via the online chat applets. As a result Bingo is becoming 'cool' amongst the younger generations and it can be played any time, anywhere and with however many people.

How to play bingo (a guide on playing and rules etc., different types of games)
Bingo might be a game that's popular with teenagers and the elderly but that does not by any means constitute an 'easy' game. In fact, a Bingo game requires a lot of skill, quick reactions and the ability to be very organised in a short space of time so if you're thinking of learning how to play then we recommend that you read these guidelines first.

Whether you've decided to play Bingo online, with friends or in a large Bingo hall having joined a club the rules are synonymous. There are several different types of Bingo game but the most popular are 75 ball and 90 ball Bingo. These names basically mean that the games include different amounts of balls. Firstly you must buy or choose your personal Bingo cards. You might want to start off with just one for your first go and then build up to multiple cards once you get good at marking off the numbers quickly. Make sure you have a dabber or a pen if you're playing in real life. Most places online with 'auto dab' I.e. mark the numbers off your cards automatically as game play goes on. Set your Bingo cards out in front of you and you will be ready to play.

The caller will begin calling out the numbers of the balls as they come out of the Bingo machine. Some clubs and website simply read these out slowly and precisely, first saying the whole number and then the separate digits afterwards, e.g. "The first ball is number 28, Two and Eight, 28". This will give you plenty of time to spot the number if it's on your card(s) and mark it off. Some other Bingo clubs or websites will use Bingo jargon to make the calling more fun. They do this by attributing the look or sounds of the numbers to animals, people, objects or events such as the number 88 looks like two fat ladies standing next to each other. Another one could be number 55, which would be "All the fives, 55". Some are a little bizarre, but there's no worry if you don't know what they mean as the numbers are repeated at the end of the call anyway.

Once the game has been going for a while you'll notice that some of your cards have rows with ore numbers crossed off than others. For the first prize in each game the first person to cross off a whole row wins. After this prize has been taken it's the first person to get a whole two rows, then three. Often this type of game play is substituted for specific shapes on the ticket, such as an 'H' shape, or an 'L'. When someone believes they've won a game they shout 'Bingo!' or press the button on their screen to claim their reward.

It's best to play your first game with a friend who has played before and with just one card to start off with. The first couple of times that you play it's quite easy to get one number behind and get flustered, missing even more numbers and the chance to win a row. If you go to a Bingo game with someone who is experienced then they can keep an eye on your cards as well as theirs. Alternatively, why not try a free online Bingo game before you go for the real thing? As mentioned before, these website have an auto dabber which means you don't have to hunt out each number on each card. Sit back and watch as they shuffle to show your winning card on top and learn about the game that way.

From there it's quite a simple game but remember, if someone has already won the online prize you can't win it again. Everyone in the game is now playing for two-lines so don't call out when you get one or you'll be embarrassed. Good luck!

J J Merrick is a copy writer and reviewer for the UK based online bingo review site, Bingo Mad. Some of our most popular reviews include Tombola Bingo, Think Bingo and Wink Bingo.

Friday, January 22, 2010

Play Bingo Online

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